Search Console, GA4, rankings, crawl health and conversion events should be aligned into one source of truth before final forecasts are locked.
Standalone SEO and AEO growth plan
Repair the foundation and build service discoverability that Google and AI can understand.
A full search-growth plan for AKIJ Mediplex covering baseline verification, technical SEO, service and specialist discoverability, local search, structured data, AEO, content depth, conversion tracking and a 90 day measurement roadmap.
Full audit
What needs to be verified and strengthened first
Before publishing position, traffic or revenue forecasts, Vynzo will establish one verified baseline across Search Console, analytics, crawl health, local discovery and priority service journeys.
Tests, imaging, health packages, home collection, specialist consultation and branch/local intent need clear pages, internal links and search-ready information architecture.
Mobile performance, metadata, structured data, local entity consistency and answer-first content should be improved as one search system rather than isolated tasks.
Detailed audit control room
Every issue category listed in the search plan
This is the audit section that was missing before. It now includes all figures and actions from the source planning.
Technical baseline
Crawl and indexation review, canonicals, titles and descriptions, robots and sitemap checks, redirects, mobile/Core Web Vitals, image performance, internal linking and structured-data validation.
Analytics baseline
Verify GA4, Google Search Console, events, source attribution and conversion actions so traffic and patient/service actions can be read from one agreed baseline.
Authority and backlinks
Review referring-domain quality, relevant mentions, lost or broken links, brand citations and opportunities to earn credible healthcare, corporate and media references.
Local discovery
Verify and optimise the Mirpur branch entity, hotline 09677999777, directions, services, hours, reviews, website links and consistent NAP information across public listings.
On-page SEO
Strengthen priority service, test, imaging, package and specialist pages with useful titles, headings, FAQs, internal links and clear next actions.
Content depth
Build approved explainers around test preparation, diagnostics, imaging, preventive health, home collection, packages, specialist questions and Bangla search needs where demand supports it.
AEO and AI visibility
Use MedicalOrganization, Physician/Person, LocalBusiness and service-relevant structured data where appropriate, supported by clear answer-first content that can be cited accurately.
Conversion and CRO
Track calls, booking requests, service enquiries, home-collection requests and other approved actions; then improve friction based on observed behaviour rather than assumed conversion rates.
Week 1
Stop the leakage first
The first week table from the search plan is rebuilt here as a clean execution matrix.
| First mobilisation action | Owner |
|---|---|
| Connect and verify Google Search Console, GA4 and current conversion events | SEO + Analytics |
| Run a fresh crawl and prioritise indexation, metadata, internal-link and performance issues | SEO + Technical |
| Map priority services, tests, packages, specialists and local-intent journeys | SEO + Strategy |
| Verify Google Business Profile, branch information, hotline and review baseline | SEO |
| Confirm the website owner/developer workflow for technical recommendations | Account Lead |
| Agree the first 90 day measurement baseline and reporting definitions | Vynzo + AKIJ Mediplex |
Weeks 2 to 3
Once the page head is repaired, the page level work can start working
Every item below is included because the search plan explicitly lists it.
Priority metadata and indexation
Fix titles, descriptions, canonicals and indexation rules where the fresh crawl shows clear issues, without applying blanket changes to healthy pages.
Service information architecture
Strengthen routes for diagnostic services, radiology and imaging, health packages, home collection, specialist consultation and branch/local discovery.
Internal linking
Connect educational content, test information, specialist profiles and service pages so patients and search engines can follow the same logical path.
Mobile performance
Prioritise Core Web Vitals, image efficiency and high-intent mobile journeys because the earlier audit showed mobile load materially slower than desktop.
Structured data
Validate organisation, local, specialist and service-relevant schema so entity information is consistent and machine-readable.
Local search foundation
Align branch details, directions, hotline, services and review operations across Google and other high-value local discovery surfaces.
Conversion tracking
Implement or verify measurable actions for calls, bookings, service enquiries and home collection before optimisation decisions depend on them.
Growth plan
Where growth comes from after the repair
The search plan lists seven specific growth opportunities. All seven are preserved.
Own branded discovery
Make AKIJ Mediplex searches consistently resolve to accurate organisation, branch, service, specialist and contact information.
Win diagnostic and test intent
Build useful pages around tests, laboratory services, radiology and imaging, preparation questions and relevant local intent.
Strengthen specialist discovery
Improve specialist profile depth, internal linking, expertise content and booking pathways so individual authority supports the wider brand.
Build preventive-health demand
Use health packages, screening and education content to capture earlier-stage intent before a patient has chosen a provider.
Grow home-collection visibility
Create a clear search and conversion route for sample-at-home demand, service areas, requirements and booking/contact actions.
Support corporate healthcare
Build discoverable corporate-health content around one-stop corporate service, awareness programmes, priority appointments and group vaccination where appropriate.
Expand Bangla and AI-ready content
Prioritise Bangla and answer-first content from verified query data so AKIJ Mediplex becomes easier to understand across traditional and AI-assisted search.
SEO workflow
How the plan flows in practice
Confirm the technical, analytics, authority, local and conversion problems in order of impact.
Fix the page head, redirects, canonicals, metadata, crawl and speed issues.
Improve service pages, specialist pages, Dhaka targeting and Bangla content.
Reclaim strong press links, clean bad link history and strengthen local entity signals.
Track search traffic, specialist and service-page visits, calls, bookings and AI citation progress month by month.
Forecast
The first 90 day measurement roadmap
The first 90 days are used to verify the baseline, reduce priority technical friction, improve key service journeys and establish measurable evidence for the next search-growth cycle.
| Metric | Now | After 90 days |
|---|---|---|
| Organic traffic | Verify in GSC | Set after baseline |
| Organic keywords | Verify in GSC | Set after baseline |
| Technical health | Live crawl required | Priority issues reduced |
| Mobile performance | 4.38s earlier snapshot | Improve from verified CWV |
| Backlinks / authority | Live audit required | Quality over volume |
| Local profile | Verify rating & reviews | Consistent entity + response system |
| AI visibility | Live audit required | Expand verified citation footprint |
| Service page depth | Audit required | Priority services strengthened |
| Conversion tracking | GA4/GTM verify | Calls, bookings and home collection tracked |
Business impact
What search should make measurable
Commercial impact should be calculated from AKIJ Mediplex’s own verified service-value and conversion data, not borrowed assumptions.
| Metric | Baseline | 90 day evidence | Decision use |
|---|---|---|---|
| Qualified organic service visits | Verify in GA4/GSC | Trend by priority service | Content and page prioritisation |
| Calls, bookings and service enquiries | Verify tracking | Attribute by landing page/query where practical | Conversion improvement |
| Local and AI discovery | Verify live baseline | Measure reviews, local actions and citation footprint | Entity and reputation priorities |
Keyword work
Keyword workstream
Keyword plan available
The live keyword portfolio will be confirmed after Search Console, analytics and priority-service access are reviewed.
Why SEO
Seven reasons search deserves a dedicated operating plan
These are the strategic reasons the search workstream sits beside social, production, performance and outreach rather than being treated as a one-off technical task.
Patients search before they choose
Tests, imaging, packages, specialists and convenience services are high-intent decisions; useful search visibility helps AKIJ Mediplex enter the decision earlier.
Organic efficiency can compound
Useful pages, local visibility, internal linking and authority can keep contributing after the original content work is published.
Authority becomes harder to copy
Credible service depth, specialist expertise, reviews and relevant mentions create a stronger long-term search asset than isolated keyword targeting.
Entity consistency improves trust
Search engines, AI systems and patients should see the same organisation, branch, services, hotline and specialist information everywhere.
Specialist discovery supports the brand
AKIJ Mediplex publicly states 50+ expert doctors; stronger profile and expertise visibility can support both patient discovery and institutional authority.
Search supports corporate and home services
Corporate healthcare and home sample collection need clear, useful discovery paths to generate qualified demand.
Measurement improves every other channel
Search data reveals real questions, service demand and conversion friction that can inform social content, paid media, PR and website priorities.
Commercial model
Quotation after scope confirmation
No standalone monthly SEO fee is fixed on this web presentation. The quotation will follow baseline verification, agreed recurring scope and any technical or external requirements.
What the monthly plan is responsible for
Repair and ongoing search control.
Source clarity, tracking and Search Console review.
Domain audit, bad link control and authority recovery.
Google Business Profile, reviews, NAP cleanup and entity and local-profile consistency.
Service pages, specialist pages and Bangla expansion.
AI visibility, structured data and booking conversion improvement.
Pricing
Quotation after scope confirmation
Commercial value to be confirmed after final scope alignment.
A detailed technical/search audit can be maintained as a working execution document after access is provided. This presentation intentionally avoids publishing unverified legacy metrics as current AKIJ Mediplex facts.
Formal document
SEO and AEO Proposal
This is the formal service proposal for this specific service. It can be reviewed directly below, opened in a separate browser tab or downloaded as a PDF.
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Formal service proposal
SEO and AEO Proposal
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