Strategy, objective, budget control, KPIs and overall vendor/media coordination.
On demand ATL, BTL, outreach activation and PR plan
Build the full offline, corporate and public execution layer around a specific AKIJ Mediplex objective.
A dedicated on-demand execution plan covering ATL, BTL, corporate-health outreach, community awareness, outdoor media, field logistics, vendor coordination and PR around a specific AKIJ Mediplex objective.
ATL and BTL
A configurable ATL and BTL operating model
The same Continental reference structure is retained, but resources are activated according to the specific AKIJ Mediplex campaign rather than treated as a fixed standing team.
ATL capability
Above the line capability
Bangla and English campaign copy, key messages, scripts and public-facing collateral.
Outdoor, print, digital adaptation, signage and campaign creative.
Campaign films, cutdowns, event capture and approved field content.
Digital amplification, video/media placement coordination and campaign support where required.
Outdoor/print inventory planning, vendor comparison, evidence collection and post-campaign reporting.
BTL & outreach capability
Below the line capability
Corporate-health activity, awareness events, booths, logistics, permissions and field coordination.
Corporate account lists, partnership communication and event follow-up.
Booth graphics, brochures, one-pagers, standees, vouchers and field collateral.
Awareness sessions, webinars/workshops, case material and campaign documentation.
Lead capture, CRM handover, tracking, supplier coordination and reporting.
Coordinates approved AKIJ Mediplex specialist or service-team participation when the campaign requires it.
Outreach campaign
Dhaka outreach planning by four practical zones
Zone planning is used only when geography materially affects a campaign. Final locations are selected from the objective, branch catchment, corporate audience and verified media availability.
| Zone | Areas | Main activation |
|---|---|---|
| North | Gulshan, Banani, Baridhara, Bashundhara, Uttara | Corporate health, awareness and selected partner activity |
| Central | Dhanmondi, Mohammadpur, Tejgaon, Farmgate | Corporate and community health activity |
| South | Motijheel, Wari, Old Dhaka | Corporate-office and community outreach |
| West | Mirpur, Cantonment, Pallabi | Branch-area awareness, community and corporate outreach |
Outreach
Five practical activation formats
Corporate health programmes
On-site awareness, screening or wellness activity for corporate partners where AKIJ Mediplex approves the medical format and resources.
Branch-area awareness
Small-format information or registration touchpoints around the active branch catchment when a service campaign needs local visibility.
Community preventive-health activity
Approved screening or awareness programmes built around preventive-health themes and clear referral routes.
Health education sessions
Specialist-led or service-led sessions for corporate groups, community organisations or other approved audiences.
Referral and partner touchpoints
Approved information materials and relationship activity with relevant corporate, pharmacy or healthcare referral partners where appropriate.
ATL / OOH
Seven outdoor and visibility formats
Static billboards
Priority service or brand message with a clear hotline, booking or branch CTA.
Digital LED screens
Short rotating messages for service awareness, preventive-health campaigns or time-sensitive communication.
High-footfall panels
Selected placements near office, residential or healthcare catchments where the audience fit is clear.
Transit media
Bus or other approved transit formats selected only when route and audience economics support the campaign.
Neighbourhood visibility
Smaller local formats for branch-area reach, subject to brand control and local permissions.
Directional and lamp-post signage
Campaign or branch-direction support where legally available and commercially justified.
Vehicle branding
Approved AKIJ Mediplex vehicles or campaign transport where operationally appropriate.
Campaign team
Campaign staffing scales to the approved execution plan
The Continental reference used a large sample field team. For AKIJ Mediplex, staffing should be activated only after the campaign format, zones, medical participation and vendor requirements are confirmed.
| Role | Capacity basis |
|---|---|
| Campaign / Outreach Manager | As required |
| OOH / Media Coordinator | As required |
| Design resource | Shared or dedicated by scope |
| Zone coordinators | By approved geography |
| Field / media monitors | By placement volume |
| Data / CRM support | By lead-capture requirement |
| Core campaign team | Confirmed per campaign |
| Brand promoters | Quoted if required |
| AKIJ Mediplex medical/service team | Participation approved by AKIJ Mediplex |
| Total people | Final campaign staffing plan |
| Total people | 36 |
Campaign workflow
How Vynzo would organise a live activation
Choose awareness, corporate leads, service launch, brand visibility, PR or patient response as the primary objective.
Choose the right Dhaka zone, media, field activation and audience fit.
Source quotations, artwork, printing, fabrication, promoters and logistics.
Coordinate the field team, AKIJ Mediplex team, media, PR or outdoor deployment.
Return visibility, leads, media output, operational learning and next recommendations to AKIJ Mediplex.
PR campaign
PR messages and activities built around verified AKIJ Mediplex proof
PR output should be grounded in current services, approved medical expertise, corporate-health activity, technology, patient convenience and genuine institutional milestones.
Key messages
Four message territories
Diagnostics, specialists and convenience in one journey
Explain how advanced diagnostics, imaging, specialist consultation, packages and home services fit together for patients.
Healthcare backed by the AKIJ ecosystem
Position AKIJ Mediplex as a healthcare initiative under AKIJ Lifecare / AKIJ Resources, using approved corporate language.
Technology and accuracy as service proof
Use approved laboratory, radiology, imaging and machine capability to demonstrate modern diagnostic infrastructure without unsupported superlatives.
Preventive and corporate healthcare access
Build stories around screening, awareness, corporate one-stop service, priority appointments, group vaccination and home sample collection where relevant.
PR activities
Eleven PR and communications formats
Service or milestone media briefing
A focused press briefing when AKIJ Mediplex has a verified launch, service milestone, partnership or institutional announcement.
Sponsored or editorial features
Approved health, diagnostics, preventive-care or service-access stories in relevant Bangla and English media where commercially appropriate.
TV / video health discussions
Specialist or service-expert participation around useful public-health topics, subject to approval and broadcaster fit.
Specialist expert columns
Approved expert commentary or educational columns tied to genuine expertise and patient information needs.
Health creator partnerships
Carefully selected creators for service education or facility experience, with healthcare-claim and disclosure controls.
Ask a Specialist series
Short expert videos that can support social, search, PR and patient education.
Patient or service stories
Consent-led stories focused on experience, convenience or care journeys without making inappropriate outcome claims.
Corporate-health stories
Communication around corporate agreements, awareness programmes, group vaccination or employer-health initiatives when approved.
Industry and professional presence
Relevant healthcare events, forums, professional discussions and partnership opportunities.
Journalist relationship management
Fact sheets, verified contacts, timely responses and periodic briefings for relevant health and business reporters.
Issues and crisis readiness
Spokesperson preparation, escalation rules, holding statements and response coordination for material reputation situations.
Commercial model
On demand campaign quotation
No flat ATL, BTL, outreach or PR campaign price is fixed here. Each campaign will be quoted after objective, location, duration, media, production, staffing, medical participation and third-party supplier requirements are confirmed.
How the quotation is built
Campaign strategy, media mix, vendor sourcing and execution oversight.
Billboards, LED, print, TV, venue and other inventory at verified rates.
Booths, printing, logistics, promoters and physical activation materials.
Photo, video, campaign creative and collateral where required.
Budget status from the execution framework
Illustrative, not final
The source note says to verify media and venue quotes and marks the budget as not yet sure.
Therefore: this page does not invent one flat campaign price. A campaign is quoted after the objective, locations, formats, duration, staffing and third party costs are confirmed.
Formal document
ATL, BTL, Outreach and PR Proposal
This is the formal service proposal for this specific service. It can be reviewed directly below, opened in a separate browser tab or downloaded as a PDF.
×
Formal service proposal
ATL, BTL, Outreach and PR Proposal
If the embedded PDF viewer is not supported by the browser, open the formal document in a new tab or download the PDF.